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“When the Grim Reaper comes to call, words fail – they’re just too small.”
― Dixie Lyle, To Die Fur


The Grim Reaper, a.k.a. Death, is probably one of the most recognizable figures of all time. Often depicted as a tall, pale, skeletal entity shrouded in a ragged, black, hooded cloak with a scythe in his hand – the Reaper is basically a symbol of despair.

When the Reaper comes, the curtain falls on your show. That’s it. Your days are numbered. We all know who he is and what he wants. The Reaper’s one and only job is to harvest souls. Nothing more, nothing less.

He is a creature of few words. When he moves, he floats. Death doesn’t say much, he just has a slight grin on his face and takes care of business. He comes for everyone at one point in life, with an hourglass in his hand, waiting for that last grain of sand to fall.

Creepy, right?

How does one avoid meeting this figure?

The sad news is – there’s no way of escaping Death. As the saying goes: “Nothing in life is certain except death and taxes.”

However, even though the Reaper cannot be avoided, he can certainly be cheated. You can buy yourself some extra time if you beat him at his own game. Have you seen the movie Bill and Ted’s Bogus Journey? If so, then you know that Death got played by two complete boneheads. What kind of an idiot lets two peabrain metalheads sink his battleship and beat him in a game of Twister?

The Reaper loves to play games. We have seen that in Bergman’s The Seventh Seal as well.

With this in mind, you can rest assured, knowing that the Reaper is always up for a challenge. The only thing you need to figure out is how not to get suckered into playing games that he knows best.

Even though most people don’t know this – the Grim Reaper also works online. Most people don’t recognize him, because he wears a different coat on the Internet. For those who are trying to make their bread and butter online, the Reaper comes in the shape of a panda, a penguin and a hummingbird. But don’t be fooled by the cute exterior – this is still not a sight you want to see.

Unlike in “analog life”, the Reaper has a different set of rules online. He’ll leave you alone forever, if you don’t give him a good reason to come after your site. So, if you don’t want to see Death creeping all over your digital home or office, you’d better make sure you avoid making the following mistakes:

The Grim Reaper’s Calling Cards – 12 SEO Mistakes Infographic

author avatar
Radomir Basta
CEO and lead SEO strategist at Four Dots and lecturer at Digital Marketing Institute Also an angry driver and huge tattoo fan. In love with growth hacking.

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