Four Dots

Transforming into One of Leading E-commerce Mobile Phone Stores in Europe

A Case Study by Four Dots


SEO Objectives goal was to transform into one of the leading E-commerce mobile phone stores in Europe. To achieve this, they went on an SEO journey with Four Dots, aiming to:

  • Establish strong brand recognition in the online sphere.
  • Increase organic traffic and conversions.
  • Position MobileShop as a recognizable brand across Europe.

The initial challenge was building a well-optimized website that would not only attract search engines but also resonate with their target audience. This endeavor was complemented by the objective of achieving consistent organic traffic growth through ethical, white-hat link building practices.

Results partnership with Four Dots yielded the following results:

  • Monthly organic traffic grew from 0 to 2000 in a year
  • Reached the first page of Google search for target keywords in the first 4 months


Applied SEO Strategy

To improve’s online visibility, Four Dots applied a comprehensive SEO strategy. As an online retailer, MobileShop recognized the importance of optimizing both onsite and offsite factors. The methodology employed by Four Dots was centered around the following key SEO practices:

  1. Consumer Behavior Analysis: To inform strategic decisions, we conducted a detailed analysis of consumers’ online behavior, ensuring that our SEO efforts were aligned with their intent.
  2. Keyword Research: Finding, analyzing and targeting the most competitive keywords within the mobile phone industry enabled MobileShop to stand out in search results.
  3. Technical SEO Analysis: A detailed analysis of the website’s technical elements was conducted to ensure it was optimized for search engines. This included addressing issues related to site structure, crawlability, and mobile-friendliness.
  4. Onsite Optimization: We implemented strategic changes to improve onsite factors that play a pivotal role in SEO success. This encompassed optimizing content, meta tags, and improving overall user experience.
  5. White Hat Link Building: Ethical link-building practices were employed to enhance website authority and credibility within the digital landscape. This involved acquiring high-quality, relevant backlinks from authoritative webistes.
  6. Consistent Traffic Monitoring: Constant tracking and analysis of website traffic, engagement metrics, and conversion rates via allowed us to adapt and refine our strategy as needed.
  7. Adaptation to Industry Trends: Active reactions in response to changing industry trends, ensuring MobileShop remained at the forefront of SEO best practices.

This SEO methodology allowed to rapidly advance its online presence, compete effectively in a competitive market, and achieve remarkable results in a relatively short span of time.


About the client

MobileShop is a trusted online mobile store collaborating with reliable mobile phone suppliers to offer a wide range of models at competitive prices. Committed to delivering attractive offers and swift delivery services to European consumers, MobileShop has evolved into a successful retailer of mobile technology.

Discover how’s SEO journey with Four Dots propelled them to the forefront of the European online mobile market.

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